MetalForming, inc. rose from a small startup in 1997 to become the North American leader in metal building and architectural sheet metal technology. The pioneering company has been widely praised for its range of sheet metal fabricating products and its acumen in bringing advanced European technologies to the U.S. before anyone else. To help build the MetalForming brand from the ground up, founder Geoff Stone – known for his keen marketing sense and passion for anything that was not the same old same old – tabbed Wallace Design Company as his agency of record. For the next 25 years, we handled all aspects of MetalForming’s marketing and branding, including advertising, design, collateral, website development, product launches, direct mail campaigns, and custom trade show booths. It was an honor to be part of this exciting run and bona fide industry success story.
